Childish adults are going hungry. As a source of vitamin D, B vitamins and Iron, Frosties really are ‘Grrrreaat’ in more ways than one. But one of its worst sugar offenders, Frosties, will not have its sugar cut; because Kellogg’s claims that it is mainly eaten by adults. It’s not the only one seeing success with a higher-priced offering. This website uses cookies. Wendy's uses fresh, never frozen beef on every hamburger, every day. March will see the launch of a 500g pack format for the brand. “Consumers want to be wowed, surprised and supported in their healthier life choices”, For Lizi’s brand manager Alice Bream, the secret to success is meeting consumer expectations of a premium product. And rather than face up to their failure to keep Britain stocked with essentials, the government is silent. There’s evidence of these credentials gaining ground in children’s cereals too. The former’s growth – along with that of Frosties, up 10.6% (£2.2m) on volumes up 8.6% – proves there is still a place at the breakfast table for sugary cereals. Others clearly see this as a trend worth ­tapping. Last May, sugar reduction stood at just 8.5%, according to government figures. This blend of rolled oats, toasted wheat flakes, roasted almonds and hazelnuts, raisins and chocolate ‘curls’ (rsp: £2.49/550g) rolled into Morrisons and Asda this month, and will be backed by marketing investment for the overall brand. ... there was no shortage of famous, ... she is determined to be in Tokyo 2020 for a crack at a third Olympic gold. See the Bambeanies brand (see right), a duo of low-sugar kids’ cereals featuring ingredients that would have horrified the Ricicles generation, such as chickpeas and baobab. When asked, consumers also cited wholegrain and high fibre as two of the most important considerations.”Hence the launch of Lizi’s Super Muesli, a four-strong range of cereals promising specific functional benefits such as a boost to energy levels and even cognitive health and mental wellbeing. “The discounters are in growth and own label lines make up roughly 90% of their cereal repertoire,” adds Gowan. Environmental and agricultural charity supporter Jordans has grown £2.3m (13.3%). But wait, there's more... from chicken wraps and 4 for 4 meal deals to chili, salads, and frostys, we've got you. They’re vegan and, crucially, contain no added sugar. This suggests two things: that the new white Coco Pops ­cannibalised the main offering and that shoppers are leaving the traditional kids’ cereals category. Previously to this there was the dishwasher not letting you fit that last plate in, the internet router needing a reset, and that time you stubbed your toe in April. Sugary children’s fare is falling out of favour. Because cereal mascots are fast on their way to becoming an endangered species. How to make everything into a drama, by a three year-old, 'Gwyneth fanny candle explosion' is a sentence that makes sense in 2021, Lil Wayne, Joe Exotic, Lee Harvey Oswald: Trump reveals his pardon list, Jabs Army, and the other ways the pandemic has become a World War Two nostalgia wank, Man recognises individual blades of grass in local park, Six twatty things Trump can do today before f**king off, 'Go to the factory and ask': a grandparent's guide to finding a job, Are you thick or are the schools having a f**king laugh? Blame this on Global Warming - not Brexit. Make it clear that the latest outrage only has you overreacting because it’s the culmination of a series. Even if that spells potentially bad news for Coco the Monkey. We had the Great Loo Roll Shortage of 2020. Vegan, gluten-free, small batch Deliciously Ella is up 63% or £1.1m. Granola Fusion Pots | Launch date: February 2020 | Manufacturer: Kellogg’s | Twelve per cent of breakfasts are eaten ‘al desko’, says Kellogg’s. The shortage isn’t down to the fact that there is no flour in the UK – it’s more about distributing it out to customers. Even when sensible people were stockpiling and idiots were panic-buying, there was no toilet roll or pasta but Frosties were plentiful. The latter is helping own label gain even more ground in the cereal aisles. Come on, Boris. But context is everything, because the last time Nielsen reported value growth for cereals over a similar period was in 2013. So retailers are prioritising their own products in a bid to stay competitive. Food to go category report 2020. See the menu and find a location near you. Then resign. “Frosties shoppers are buying more volume, more often and we are also recruiting new shoppers into the brand, in particular with adult shoppers under 28 years who are in the pre-family life stage,” explains marketing director Vicky Middlemast. Standard cereals are struggling as retailers reduce space for larger, kilo and 750g packs of branded cereals and promote them less (Frosties is one exception, with Tesco only selling bumper 750g boxes). We all heard about the problems with toiletroll, flour etc being out of stock and hard to find, but not enough people are talking about the more important issue. She touches on a key trend in cereals: the growing adult market for saccharine stuff. Caroline Westbrook Thursday 21 May 2020 11:36 am. In fact, Coco Pops suffered the second-biggest loss of the year [Nielsen]. “We’re delighted with the progression we’ve seen on our newest brand since it launched in January 2018,” says Middlemast. Made from our classic Kellogg’s Corn Flakes but with a delicious frosted coating, Frosties is truly a tasty start to the day. That’s despite being a decidedly pricey affair at an average of £5.56/kilo, more than £2 above the market average. “Taste is still the number one driving factor behind shoppers’ purchases,” says Kellogg’s marketing lead Aimee Cowan. Asda nutritionist Beth Fowler says removing characters from its own-label cereals is part of its “long-term effort” to tackle obesity. Kellogg’s launched a lower sugar Frosties alternative in 2004. Because it is keen to stress that the brand’s growth is not coming from kids. Add Kellogg's Frosties Cereal 750G Add add Kellogg's Frosties Cereal 750G to basket. “It’s irresponsible of Kellogg’s to continue using these characters,” he says. Live alone? Because some cereals remain very sugary indeed. Still, it’s not all about healthy fare. This is all against the backdrop of the government’s sugar reduction programme. They’ve owned up to other errors, like their disastrous test-and-trace app, the shortage of PPE, the sending of infected patients to care homes. All of which suggests traditional cereals may have to rethink their strategy if they want to get in on the growth. You can only feel big by complaining about small things. For on a matter of this importance, no excuse is acceptable. Big gains for Aldi and Lidl have also helped boost own label share. Nibs Etc | Launch date: March 2020 | Manufacturer: Nibs Etc | This oat, almond & honey granola is partly made from carrot, apple and ginger pulp that would otherwise have been sent to landfill. For the first kids cereals to be launched under the WK Kellogg brand show just how much things have changed since the heyday of the intergalactic cartoon character’s sugar-coated Ricicles. Asda is the only big four retailer to have grown category value. At the start of January, Lidl took the plunge by pledging to axe the mascots on its own-label cereals. However, volumes are down for both brands, partly as a result of cuts to deal activity. Children are excited by these wonderful creatures so their removal will be a godsend to parents.”. They join the WK Kellogg by Kids range, which launched last year, It comes after a challenging year in the supermarkets for the brand. Resign yourself to a day on the sofa eating toffees, and then absolutely blow your f**king stack when you lose a filling. “Crunchy Nut Clusters grew 10.3%, driven largely by new shoppers. “That said, Lidl has significantly increased its branded cereal range, resulting in their sales of branded lines growing 28.6%.”. “However, it is important to note that health means different things to different people - ranging from digestive wellness to reduced sugar in the diet. Meanwhile, brands with values are booming. Don’t Google around and for God’s sake don’t read the instruction manual. This may come as a surprise to some, but – Frosties are almost definitely not good for you. In 2015, PHE called on cereal makers to reduce their sugar content by 20%. Free delivery for many products! So getting rid of the cartoon monkey is just part of the battle (though Asda says it has reduced the sugar content of its own-brand cereals by 26% over the past five years).Kellogg’s is looking critically at its other brands, too. But it’s also down to the aforementioned pricier lines. Deliciously Ella has managed 56.8% volume growth at an average price of £7.64 a kilo. Hold a house meeting to discuss what to do about the miniscule problem, allowing everyone to bring in their own petty grievances, and before you know it it’s lunchtime. We warned several weeks ago that this would begin in the first half of May as a crisis unfolds at the nation’s meat processing plants due to coronavirus outbreaks.. At the moment, the food supply chain is cracking. The target date is the end of this year, but that may prove a struggle. As with the flour shortage of 2020, meat shortages were not caused by a lack of livestock, but by a lack of workers and locations to process meat and get it to consumers. First launched in the 1950s with the help of Tony the Tiger, Kelloggs Frosties continue to prove a popular breakfast choice for children up and down the country. They come in two variants: Strawberry, Apple & Carrot and Blueberry, Apple & Beetroot (rsp: £2.99/350g). “We took the super ingredients all around us in nature and brought them together in simple, tasty and exciting products - absolutely nothing artificial, no confusing labels which parents struggle to make head or tail of and that all the family would enjoy.”Given Public Health England’s warning in September that 40% of primary school leavers could be overweight in 2024, challenging the norm can only be a good thing. 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